Forward Momentum Equine Services
Privacy Policy
Effective: June 2026
1. Introduction
Forward Momentum Equine Services ("we," "us," or "our") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit forwardmomentumequineservices.com or use our services.
2. Information We Collect
We collect the following types of information:
Information you provide directly:
Name and contact information including phone number and email address
Horse information including name, age, breed, sex, height, weight, and medical history
Health and management information relevant to your horse's care
Payment information processed through Square
Responses to outcome questionnaires and intake forms
Information collected automatically:
Website usage data collected through Squarespace including pages visited, time on site, and browser type
Cookie data as managed by Squarespace's platform
3. How We Use Your Information
We use the information we collect to:
Schedule and provide equine sports massage and soft tissue assessment services
Communicate with you about appointments, findings, and recommendations
Generate clinical reports and session documentation
Process payments through Square
Share clinical documentation with your designated veterinarian, farrier, or trainer at your explicit request
Conduct practice-based research using fully de-identified data — only with your explicit consent
4. Research Data
Forward Momentum Equine Services collects longitudinal outcome data for practice-based research purposes. Participation is entirely voluntary and requires your explicit consent through a separate checkbox on the client intake form. All data used for research is fully de-identified — no horse name, owner name, location, or any identifying information will appear in any publication, presentation, or shared dataset. You may withdraw research consent at any time without affecting your clinical care.
5. How We Share Your Information
We do not sell, rent, or share your personal information with third parties except in the following circumstances:
With your designated veterinarian, farrier, or trainer — only at your explicit request
With Square for payment processing — governed by Square's own Privacy Policy
With Squarespace for website hosting and analytics — governed by Squarespace's Privacy Policy
With Google Workspace for email communication — governed by Google's Privacy Policy
As required by law
6. Data Storage and Security
Your information is stored securely through the following platforms:
Google Forms and Google Sheets — for intake and outcome data
Google Workspace — for email communication and clinical documentation
Square — for payment processing
Squarespace — for website data
We take reasonable precautions to protect your information from unauthorized access, loss, or misuse. However no method of electronic storage is completely secure and we cannot guarantee absolute security.
7. Cookies
This website is hosted on Squarespace which uses cookies to operate and improve the site. Cookies are small text files stored on your device that help the site function and track usage patterns. You can control cookie settings through your browser. For more information about how Squarespace uses cookies visit Squarespace's Privacy Policy at squarespace.com/privacy.
8. Your Rights
You have the right to:
Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information — subject to our legal and clinical record-keeping obligations
Withdraw research consent at any time
Opt out of non-essential communications at any time
To exercise any of these rights contact us at josiew@forwardmomentumequineservices.com or (804) 324-3168.
9. Children's Privacy
Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.
10. Third Party Links
Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services following any changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your information please contact us:
Forward Momentum Equine Services Josie Wank, CESMT josiew@forwardmomentumequineservices.com (804) 324-3168 Richmond, Virginia